Nike turns NYC streetcorner into giant interactive shoe box
Where to go when you want your favorite Nike basketball kicks? The giant shoebox that just popped up on the corner of two New York City streets, of course.
Nike turned the corner of Bowery and Great Jones Street into an interactive shoe store for NBA All Star Weekend.
The store is a real-life replica of a new app, SNKRS, that Nike is starting to roll out.
SNKRS lets sneakerheads customize their shopping experience. They get a little insight into the design process behind their favorite Nike lines, including Air Force 1, Air Max, Foamposite and Air Jordan, and can get alerts on when their favorite shoes will drop, among other perks.
The app will be available to everyone later in the spring. For now, it’s a giant shoe box on a street corner, complete with sneaker vending machines.
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Danielle Elliot is a writer for Yahoo Sports. Contact her at [email protected] or find her on Twitter.
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