It’s a small world, after all. And apparently all of them are fans of the Washington Redskins. All 7.8 billion of them.
The Redskins put out a report this week, analyzing their reach and the impact of their training camp coverage from 2014. In the report, the Redskins claim a media reach last year of “7,845,460,401 unique visitors of print/online coverage of the 2014 Bon Secours Washington Redskins Training Camp from July 24-Aug. 12.” That comes via the D.C. Sports Bog at the Washington Post.
For those not good with math or an understanding of the Internet, that means that over 7.8 billion people, each one of them unique, followed Redskins training camp in some capacity. Again, the report is claiming 7.8 billion people, each one of them different, in some way, shape or form, followed the team last summer.
Not 7.8 billion clicks mind you, but 7.8 billion people. A unique user in Internet lingo is a new, separate individual. So 7.8 billion people digested something about Redskins training camp last year, the report claims.
Or, a half-a-billion more people then currently on the face of the earth. (The World Population Clock currently has the population of ‘Planet Earth’ at 7.3 billion people).
So the Redskins are so popular, everyone in the world checks in on them, and then some.
Of course, this was an organization that once guaranteed Donovan McNabb $40 million over the course of a five-year contract. Math has never been its strong suit.
This 7.8 billion number has some obvious holes to it, not least of which than it is larger than the world’s population. But with that minor fact aside, just how much of the world’s population has Internet access? And how many use it to follow Redskins training camp? How many actually care about the NFL let alone one of their 32 teams? And if they had Internet access and cared about the NFL, wouldn’t they use it to follow a team that actually plays .500 football? Inquiring minds want to know.
– – – – – – –
Kristian R. Dyer writes for Metro New York and is a contributor to Yahoo Sports. Follow him on Twitter @KristianRDyer