NBA to offer single-game PPV telecasts for $6.99
NBA fans who want to watch out-of-market games that are not on national television can now do so by the game.
The league will announce Wednesday that, for the first time, fans can pay $6.99 to buy any NBA game next season. Fans will be able to watch the game on television if they have a carrier that gets NBA League Pass — DirecTV, Dish, AT&T, Comcast, Verizon, Time Warner and Cox, among them — or on broadband for computers, tablets and mobile devices.
In the past, fans could only buy all out-of-market games for the season, but this year, the league is also offering a team package, where a fan who lives out of the primary market can get all the team’s games for $119.99.
The price for the full League Pass — which has been available since 1994 — will remain $199.99, but even NBA commissioner Adam Silver admitted in March at the MIT Sloan Sports Analytics Conference that “most people don’t want to consume that many games.”
There are no immediate plans to sell pieces of games, like allow a fan to buy the last couple minutes of a game by clicking on a link within their Twitter or Facebook timeline, but that could be something the league will look at in the future.
The pricing announced is for U.S. fans only. League Pass is available in more than 200 countries, according to the NBA.
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