Joe Gibbs Racing selling shirts celebrating Kyle Busch’s return
Kyle Busch’s return to the Sprint Cup Series is being marked with a t-shirt by Joe Gibbs Racing.
Busch is racing in Saturday’s Sprint All-Star Race, his first race back since he broke his right leg and left foot in a crash in February. To mark the occasion, JGR is selling “Rowdy Returns” t-shirts with the date of the All-Star Race on them.
They’re available at the JGR online store for the low cost of $19.99.
Why?
OK, we know the answer to that question. It’s to make money. And in a sport that’s a traveling smorgasboard of billboards, capitalism on any and every opportunity isn’t all that surprising (you can buy t-shirts celebrating the win of a pole). But just because the opportunity is available doesn’t mean it should be taken.
Busch was injured in an absolutely gruesome hit. His return is cause for celebration, no doubt. But is it really worthy of a t-shirt, the proceeds of which don’t appear to be going to any worthy charitable organizations and instead into the coffers of already well-off entities? There’s no mention of any charities in the short description of the shirt on JGR’s website.
If all of the proceeds from the sale of the shirt are benefitting any number of foundations (how about as extra money to Martin Truex Jr.’s Catwalk for a Cause?), we can understand the impetus for creating and selling them. But it doesn’t unfortunately appear to be the case.
And besides, would you really wear that shirt regularly over the next few years if you were a Kyle Busch fan?
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Nick Bromberg is the editor of From The Marbles on Yahoo Sports. Have a tip? Email him at [email protected] or follow him on Twitter!
