Asking Twitter for feedback really didn't go how the Magic hoped
As Summer League winds down and we move toward the quieter part of the NBA’s offseason, NBA teams and their social media squads must look for ways to keep fans engaged and involved during a period without much in the way of live action. Sometimes, though, a call to action can come back to bite you. Just ask the Orlando Magic.
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On Saturday morning, the Magic’s official Twitter account gave fans and followers a prompt:
Describe our offseason in three words . . . #2016In3Words pic.twitter.com/NGm1rb2syk
— Orlando Magic (@OrlandoMagic) July 16, 2016
Seems straightforward enough, right? Just one problem, though: not everybody particularly enjoyed the Magic’s offseason!
@OrlandoMagic stupid offseason moves
— USFGreenNgold (@USF_GreenNgold) July 17, 2016
@OrlandoMagic Fire everybody now
— Bubba (@BubbaGuest) July 16, 2016
@OrlandoMagic a tad confusing
— Benoît Lelièvre (@BenoitLelievre) July 16, 2016
@OrlandoMagic 100 percent trash
— Clayton (@CJRiddell27) July 16, 2016
@OrlandoMagic horrible life decisions
— Preston Scott McGraw (@preston_mcgraw) July 16, 2016
@OrlandoMagic One embarrassed fan.
— Josh Lewis (@josherberg) July 17, 2016
The Magic kicked off their summertime shake-up by shipping out guard Victor Oladipo, 2016 lottery pick Domantas Sabonis and floor-spacing power forward Ersan Ilyasova for defensive-minded Oklahoma City Thunder big man Serge Ibaka. On one hand, Orlando just imported a 26-year-old with three All-Defensive First Team appearances under his belt with a track record of being able to protect the rim, space the floor by knocking down 3s and, when put to work, function as a screener and dive-man in the pick-and-roll, one who seems to would seem to fit well next to offense-first, defense-maybe-later-if-I-get-around-to-it center Nikola Vucevic.
On the other, though, they gave up a former No. 2 overall draft pick who had shown flashes (too infrequently, but still) of being an electric potential top-line performer, plus another lottery pick, for a player with one year left on his contract who will chase a giant maximum-salaried contract next summer. That evidently didn’t sit too well with some folks:
@orlandomagic Why the trade
— Kevin Kvasnok (@KevinKvasnok12) July 16, 2016
@OrlandoMagic bring back Oladipo
— Dylan (@BottDylan) July 16, 2016
@OrlandoMagic Thunder robbed you
— Brady the GOAT (@ballitmut) July 16, 2016
Whatever your verdict on the Ibaka trade, the frontcourt fit got even tighter when Orlando then gave another Congolese shot-swatter, Bismack Biyombo, a four-year, $72 million contract. After falling out of favor in Charlotte, Biyombo revived his career last season with the Toronto Raptors, acting as a game-changing rim protector, rebounder and pick-and-roll finisher off the bench for Dwane Casey during the regular season before turning in star-level performances as a postseason starter after Jonas Valanciunas went down with an ankle injury.
Hitting the market fresh off that playoff run at age 23 in an economy flush with cash, it’s not surprising that Biyombo got paid starter money. It is kind of surprising, though, that the team to pay it was Orlando, which already had Vucevic entrenched as a starting five and had just paid a pretty penny in trade for Ibaka.
@OrlandoMagic bad perplexing redundant
— sk8alien (@sk8alien3721) July 16, 2016
@OrlandoMagic failed free agency
— Josh (@jsh_msn) July 16, 2016
@OrlandoMagic 72mill on bench
— JOSEPH GARCIA (@J_A_GARCIA76) July 17, 2016
The Magic then further complicated their forward rotation by spending $15 million to import Jeff Green, a player widely considered a good soldier and solid citizen who looks like a prototype combo forward but never quite plays like one, struggling to reliably rebound, shoot from outside or defend.
@OrlandoMagic waste of money
— BigRedIsVFL (@clint_b83) July 16, 2016
All that maneuvering has led to some questions.
With Vucevic and Biyombo at center, and Ibaka at power forward, and Green on board as a small forward/small-ball four, where does Orlando find enough minutes, and enough minutes in the right spots, to foster the growth of hard-charging and high-flying forward Aaron Gordon? If Gordon and Green wind up seeing significant time on the wing, after bringing back Evan Fournier on a five-year, $85 million contract to slot in at shooting guard, where and for how long does 2015 lottery pick Mario Hezonja fit in? Why pay D.J. Augustin $29 million to play the point when you’ve already got Elfrid Payton entrenched as the starter and you gave C.J. Watson a three-year, $15 million deal to back him up last summer?
@OrlandoMagic I don't know
— FP (@FilipPacon_) July 16, 2016
@OrlandoMagic garbage, disappointing, shocking.
— Hunter Oddo (@HunterOddo) July 16, 2016
@OrlandoMagic Good Future Ruined.
— Shane Artest (@SHANEwsNBA) July 16, 2016
@OrlandoMagic Wasting Young Talents #2016in3Words
— Joseph David (@ajdoms4) July 18, 2016
And while Payton has shown signs of being a dynamic playmaker with the ball in his hands, and Gordon is certainly an electric finisher, and Vucevic is one of the league’s smoothest interior scorers, despite the return of Fournier and the import of veteran marksmen Augustin and Jodie Meeks, the roster as presently constituted looks light on shooting and scoring talent. This looks like it could be an even more offensively deficient crew than the one that finished 22nd among 30 NBA teams in points scored per possession last year, 22nd in 3-pointers attempted and 23rd in triples made:
@OrlandoMagic Who's gonna shoot?
— Jason Judge (@offsetlanguage) July 17, 2016
@OrlandoMagic who's gonna score?
— Derek Draper (@derekdraper00) July 16, 2016
@OrlandoMagic doesn't make sense
— Matt Reeder (@OurLucille_2) July 16, 2016
It bears mentioning that some fans were intrigued by Orlando’s decision to reshape its roster by doubling down on defense under new head coach Frank Vogel:
@OrlandoMagic bizarre but interesting
— Bailey Gant (@sportzizmylife) July 16, 2016
@OrlandoMagic confusing but better
— Payton4thewin (@ilikethisteam11) July 16, 2016
@OrlandoMagic paint off limits
— Brandon Richard (@xBRICHx) July 16, 2016
@OrlandoMagic Change of identity #2016In3Words
— PARKER (@parkerantoine) July 16, 2016
@OrlandoMagic The. Congo. Line.
— Lars Ibaka (@Lars_Bordeaux) July 16, 2016
@OrlandoMagic Rim protection baby
— Harv (@PrettyBoyHarv) July 16, 2016
@OrlandoMagic Defense Wins Championships #2016In3Words
— Craver (@craverlicious) July 16, 2016
@OrlandoMagic Experience, Depth, Defense.
— Albert Evans (@JustBertHere) July 18, 2016
Others, though, were a bit more direct in communicating their skepticism:
@OrlandoMagic Big Fat L #2016In3Words
— Sebastian Campos (@scampos102) July 17, 2016
@OrlandoMagic Hold this L
— BULLS 5-0 (@ChicagoBBSports) July 16, 2016
@OrlandoMagic dealing with failure
— Quinn R.J Koller (@Qu1nn_Esk1mo) July 16, 2016
@OrlandoMagic season ticket refund.
— fumblerooski (@fumbler00ski) July 18, 2016
The sum of the club’s moves left many observers pretty unsure what exactly the Magic seem to want to be moving forward:
@OrlandoMagic what's the plan?
— matt williams (@happyfestivus) July 17, 2016
@OrlandoMagic Wait, what? Seriously!?
— Richard Ito (@WCJAGS) July 16, 2016
@OrlandoMagic a big disappointment?
— Jack Powers (@JackPowers22) July 16, 2016
@OrlandoMagic confusing at best
— Uncle Buck (@WhiskeyBravo5) July 16, 2016
@OrlandoMagic absolutely no offense
— Bradley Binder (@Bradley_Binder) July 16, 2016
… and, shall we say, unconvinced Orlando’s going to make meaningful improvements this season:
@OrlandoMagic #2016in3Words pic.twitter.com/psjL2YSWW2
— Santos Magan-Hehn (@Saint_Taco) July 18, 2016
@OrlandoMagic sucks to suck
— Logan Pearce (@PeArCe_On_EaRtH) July 17, 2016
@OrlandoMagic enjoy last place
— IggaSaurus Rex (@johnmi28) July 17, 2016
@OrlandoMagic maybe next year
— Randy Oreens (@ItBegins2012) July 16, 2016
@OrlandoMagic A big disappointment
— Papi Chulo (@Dylankowens) July 18, 2016
@OrlandoMagic 2017 lottery team
— Z-Eazy (@beanzk77) July 17, 2016
@OrlandoMagic lottery team Again
— Big_T_Swish (@bigtito407) July 17, 2016
@OrlandoMagic another losing season
— Rondy Moss (@RonDaly55) July 16, 2016
@OrlandoMagic fold the franchise
— papi (@shamaplan) July 17, 2016
… which has some wondering if this latest attempt at a reboot might be the last stand for the administration of general manager Rob Hennigan:
@OrlandoMagic This better work
— Ricardo Sabater (@Ricksabater) July 17, 2016
@OrlandoMagic Fire Rob Hennigan
— Zack Dean (@zackariussdean) July 17, 2016
@OrlandoMagic please fire everybody
— Grant (@Instagrantt_) July 17, 2016
@OrlandoMagic Hennigan's last chance.
— David Wiese (@BiggiDavid) July 16, 2016
Sometimes, the three words you really want to use just aren’t suitable for work.
@OrlandoMagic WTF!?
— Brian Arnett (@Brian_Arnett) July 17, 2016
And sometimes, you use your three words to call on a higher power.
@OrlandoMagic God help us
— Jarred Ramnath, PGA (@vjramnath) July 16, 2016
Hey, look on the bright side, Magic: you found a way to keep your fans talking over the weekend. There’s something to be said for that, right?
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Dan Devine is an editor for Ball Don’t Lie on Yahoo Sports. Have a tip? Email him at [email protected] or follow him on Twitter!
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