Muhammad Ali wasn’t always ‘The Greatest’ at sponsorships (The Associated Press)
Muhammad Ali was one of the greatest athletes of all time, but he didn’t cash in during his prime the way you’d expect today. Product endorsements deals for the boxer were scarce, and in fact his most notable commercial during his earlier years was for a roach trap . Ali was a genius at self-promotion, and his brand – the ”Greatest of All Time,” as he labeled himself – remains unparalleled in sports.