Jordan Spieth signs massive endorsement deal with Coca-Cola
Just a few days after Jordan Spieth was crowned golf’s highest-earning player, he added another huge name to his growing list of endorsements.
The two-time 2015 major winner has signed a major endorsement deal with Coca-Cola, which sponsors the PGA Tour’s Tour Championship, which the 22-year-old won last September to clinch his first FedEx Cup title.
“Coca-Cola has always been associated with iconic sporting events and some of the world’s greatest athletes, so this is an incredibly cool opportunity for me,” Spieth said in a statement. “As a brand ambassador, I look forward to growing awareness for the sport of golf globally and engaging with fans in exciting new ways.”
Financial terms of the multi-year deal were not disclosed. However, an ESPN report suggests that this deal is one of the soda maker’s biggest ever with an athlete and may compensate Spieth on a level comparable to Coke’s deal with NBA player LeBron James. James endorses Sprite, boasting his own flavor each of the last two years. Coke also has a deal with singer Taylor Swift to plug Diet Coke.
As part of the deal, Spieth’s likeness will appear on packaging for a range of Coca-Cola products, as well on point-of-sale displays. In particular, Spieth will be connected to the company’s bottled water Dasani. The Texan will also be feature on Coca-Cola cans the company produces to commemorate the 2016 Olympics, of which golf will be part for the first time in 112 years.
Ryan Ballengee is a Yahoo Sports contributor. Find him on Facebook and Twitter.
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