Golden Gophers hockey to give away luchador masks as part of ‘weird’ promotion (Photos)

Photo from Minnesota Golden Gophers hockey Twitter feed.

The Minnesota Golden Gophers hockey team will give away Luchador masks to the first 500 students who come to Friday’s game against Ohio State as part of a ‘Let’s Get Weird’ promotion.

Above is a photo posted on team’s official Twitter feed. Here is another shot of the masks in all their glory.

Here is the @GopherHockey student giveaway Luchador mask in all it’s glory. #PrideOnIce #LetsGetWeird pic.twitter.com/90yuxjGJ9B

— Devin Pacheco (@TheReal_Devin) December 3, 2015

SB Nation’s college hockey page has an explanation of the ‘Let’s Get Weird’ promo and what it means. The story is from last season.

‘Let’s get weird’ started as a catchphrase from the Comedy Central cult hit show Workaholics and quickly become a bit of pop internet culture ephemera . Last year, the Dallas Stars began playing a video that they called “Let’s Get Weird” before the team came onto the ice for the third period, featuring a rapid-fire cut of an eclectic mix of video clips to pump up the fanbase. This season, Minnesota has begun showing their own “Let’s Get Weird” video during the first media timeout of the second period. Early returns have been pretty positive, especially among the students. As soon as the first whistle under 15:00 of the second period blows, a chant of “Let’s Get Weird” starts up almost immediately.

Here is a shot of the actual video.