Here’s Kevin Harvick’s Busch car for 2016 (Photo)
2015 is the last year for Budweiser on Kevin Harvick’s car.
Anheuser-Busch isn’t going anywhere, however. Instead, the company is putting Busch on Harvick’s car in 2016. Yes, the same Busch that sponsored what’s now the Xfinity Series before it was the Nationwide Series. And the same Busch that used to sponsor the Busch Clash exhibition race before the Daytona 500.
“Busch’s NASCAR roots go back to 1978 and we’re thrilled to reconnect with these passionate fans that identify with our ‘Here’s to Earning It’ message on a daily basis,” AB director of value brands Chelsea Phillips said in a statement. “Kevin and the entire No. 4 team have been tremendous partners for Anheuser-Busch since 2011 and we have exciting plans to engage with the NASCAR community both on and off the track nationwide in 2016.”
Most NASCAR fans still likely associate Budweiser with Dale Earnhardt Jr. The company sponsored Junior until he left for Hendrick Motorsports. Bud was then with Kasey Kahne until it moved to Harvick at Richard Childress Racing in 2011. The company went with Harvick to Stewart-Haas Racing when he joined the team in 2014.
The SHR release said the Busch sponsorship will be for “select” races in 2016. The company will sponsor 12 races, down from Budweiser’s 20 in 2015.
SHR says Harvick car fully funded next year. Busch will do 12 (Bud did 20). Current sponsors (i.e. Jimmy John’s) will absorb those other 8.
— Bob Pockrass (@bobpockrass) October 8, 2015
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Nick Bromberg is the editor of From The Marbles on Yahoo Sports. Have a tip? Email him at [email protected] or follow him on Twitter!
