Treve chasing hat-trick at Prix de l’Arc de Triomphe (The Associated Press)

Already a superstar in horse racing circles, Treve is gaining new fans outside the racing world as she bids for an unprecedented third straight victory in the Prix de l’Arc de Triomphe. The five-year-old mare, trained by Criquette Head-Maarek and ridden by Thierry Jarnet, will start as the favorite in Sunday’s race at the Longchamp racecourse amid growing excitement among the general public spurred by a well-oiled promotional campaign. Treve has her own website, a dedicated page on Facebook, a Twitter account and a song celebrating her exploits called ”Fly Away Treve.” Many fans made the trip to the Chantilly grounds to attend her final workout earlier this week.