Aaron’s won’t sponsor a car in 2016
Aaron’s isn’t taking its sponsorship from Michael Waltrip Racing to another team.
The company told Sports Business Daily that it would not have a NASCAR sponsorship in 2016. Aaron’s currently sponsors Michael Waltrip Racing, which is ceasing operations (as a full-time team) after the 2015 season.
“We have decided to take some time off from a team sponsorship for the 2016 season,” the statement to SBD said. “The NASCAR fan base is an important audience for us and we have built substantial equity over the past 15 years. We are exploring creative ways to continue to participate in the sport in 2016 including media, brand relationships and track activation.”
SBD also reported that the company had been talking with other teams about staying in the sport for the 2016 season. No teams were named.
Aaron’s had a previous relationship with Chase Elliott, who is moving to the No. 24 car in 2016. Elliott will have a majority of the season’s sponsorship from NAPA but the entire season of sponsorship is yet to be announced.
Aaron’s has been with MWR since before the team moved up to the Cup Series. It’s been the full-time sponsor of MWR’s No. 55 car currently driven by David Ragan and the team went to victory lane with Brian Vickers at New Hampshire in 2013.
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Nick Bromberg is the editor of From The Marbles on Yahoo Sports. Have a tip? Email him at [email protected] or follow him on Twitter!
