Suit details how much it takes to sponsor a truck team
Kyle Busch Motorsports was expecting just over $3 million in 2015 and 2016 as part of a sponsorship agreement with Justin Boston and his father’s company.
Boston and KBM parted ways earlier this season and the sponsorship numbers have been revealed as part of a suit that Busch’s team is filing against Zloop, the company owned by Boston’s dad Bob, and Boston for lack of payment.
KBM says in the suit that the company missed $650,000 in payments.
Boston and Zloop made their first five payments on time for a total of $1.55 million but are alleged to have missed payments due in May and June, according to the lawsuit filed Friday in North Carolina Superior Court in Iredell County. KBM claims it is owed $4.025 million for the alleged default on the contract, a two-year deal originally worth $6.4 million. The contract was based on a 23-race schedule, so the 46 races work out to Boston paying KBM $139,130 per race.
The KBM lawsuit includes the contract between the team and Boston, who had three top-10 finishes in his nine starts.
While he was bringing the sponsorship, Justin Boston was getting paid $3,000 per race plus 40 percent of the purse (not including the television portion of the purse, which all went to KBM). He would also get $50,000 if he won the truck title, $7,500 for a race win, $1,000 for a pole and $15,000 if he finished second through fifth in the points for the season.
Not only does the suit reveal what it takes for the sponsorship of a competitive truck team, it also shows what a young driver can make in the truck series. At a base rate of $3,000 per race, Boston was set to make $69,000 for competing in the full 2015 schedule.
Boston earned over $142,000 in purse money in his nine starts and 40 percent of that number is roughly $57,000. But remember, his portion of the purse didn’t include the money in the purse from NASCAR’s television contract.
Boston was driving the No. 54 truck for KBM and had four top-10 finishes in those nine races. The No. 54 won with Christopher Bell driving at Eldora after the team parted ways with Boston.
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Nick Bromberg is the editor of From The Marbles on Yahoo Sports. Have a tip? Email him at [email protected] or follow him on Twitter!
