Expert: Jordan vastly outearns current stars
CHICAGO — An expert in sports economics says Michael Jordan‘s endorsement income has grown and still eclipses that of current NBA players, including LeBron James.
Smith College economist Andrew Zimbalist testified Monday in federal court in Chicago. He is an expert witness for Jordan in the former Chicago Bulls player’s lawsuit seeking damages from a grocery store chain that used his image without permission.
Zimbalist said the fair market value of Jordan’s image in advertising is at least $10 million.
He said Jordan’s climbing income in recent years is unusual for a former athlete. Zimbalist said Jordan’s endorsement income was $75.5 million in 2012.
The former NBA star could testify as soon as Monday to explain why he so meticulously guards his image.
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