NFL, Twitter sign two-year agreement for publicity, videos
Twitter. It’s not just for telling everybody what you’re eating for lunch.
The NFL and Twitter have signed a multi-year agreement to provide “uniquely packaged NFL video and other types of content to fans daily, year-round,” according to a press release. “NFL and Twitter will offer brands the opportunity to present official NFL content created specifically for the Twitter platform, on PCs, tablets, and mobile devices.” In other words: lots of brands awkwardly bolting trendy phrases to NFL photos and video.
Twitter will funnel NFL-related tweets into the streams of its audience, giving higher profiles and greater preference to these tweets. The NFL and Twitter had previously operated on two consecutive one-year contracts; this new agreement broadens and expands the existing sharing agreement between the two.
The goal for Twitter is to grow a broader audience, expanding past its traditional market into the world of people unaccustomed to the always-on nature of the service. The goal for the NFL is to further entrench itself into the minds and lives of every single human being in the United States and, eventually, the world.
If you’re not already on Twitter, consider this a humble unpaid endorsement: Twitter is fun. Watching NFL games with a second screen featuring Twitter immeasurably increases the experience. It’s like being in a sports bar with the entire country, except that the people on Twitter are much funnier than anyone at your local sports bar, and less likely to steal your wings and “forget” to pay for their share of the tab. Join us.
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Jay Busbee is a writer for Yahoo Sports. Contact him at [email protected] or find him on Twitter.
And keep up with Jay over on Facebook, too.
