CBS Brings Back SportsLine To Deliver Data-Driven Sports Analysis And … – Forbes
Stats-obsessed sports fans have a new resource to help quantify their favorite players and teams.
On Monday, CBS Interactive brought back SportsLine.com, a platform for data-driven sports projections and analysis targeted toward the most inquisitive of sports fans and fantasy players.
“We have seen what we think is an obvious trend in sports media toward more editorializing, more hot takes, more off the field focus,” Jeffrey Gerttula, senior vice president and general manager of CBS Interactive’s sports properties, said. “We are certainly not against this but because of that swing we see an unmet demand for content that gets back to the core of what sports fans debate—what is going to happen between the lines and why.”
In the simplest of terms, the freshly launched site marries real time sports news with expert and data analysis in the hopes of providing avid sports fans with an idea of what to expect from their favorites players and teams.
“Really the site’s mission is serving up accurate predictive analysis, doing it from a variety of viewpoints and methodologies, and combining data with the why and how,” explained Gerttula.
The crux of SportsLine is its simulation model, which was built specifically for SportsLine by Stephen Oh, a data scientist and co-founder of the sports betting system AccuScore. The data model offers game outcome and player performance predictions and stats.
That isn’t to say, however, that SportsLine is just a data model. It is also backed by a legion of data analysts who monitor the model to make sure that SportsLine is using the latest information in its predictions, such as injury reports and rosters.
“We have five people right not monitoring just the model around the clock,” added Gerttula. “We have been monitoring it for the last nine months, fine tuning it and tracking it based on how it performs.”
SportsLine also has a team of sports experts equipped with their own methodologies and perspectives to weigh in on the predictions and analysis the system spits out.
“They don’t always agree with the model, which we think is a good thing because it allows readers to compare different viewpoints and approaches to reach different conclusions. We kind of put the person up against the model in a lot of cases, which we think makes the debate more interesting,” said Gerttula.
This combination—of statistical modeling and expert analysis—is what Gerttula thinks will separate SportsLine from its competitors in the fairly saturated sports media industry, where you already have the likes of ESPN, Yahoo Sports, the Bleacher Report and others offering up analysis and predictions.
“I think there are some competitors who are all in on the data train and I think there are others who are all kind of in on the X’s and O’s speculative train—but I don’t see a lot of people who are kind of going at it with all things considered,” he stressed.
In total, SportsLine has more than 20 dedicated sports analysts and reporters, according to a press release from CBS Interactive. The model runs 10,000 simulations on every game to come up with a projected score outcome, win probability and variance from what the market expects. SportsLine further breaks down individual player performance stats. For instance, the model will predict the number of innings William Perez on the Atlanta Braves will probably pitch in an upcoming game and the number of strikes he will likely throw.
SportsLine also wants to attract fantasy players with daily content and advice, including a daily fantasy lineup optimizer. Users can also play fantasy games on the site. But unlike the traditional salary cap fantasy games, SportsLine uses a nine-tier system, in which the goal is to pick the best player from the pool presented in each tier.
The greatest drawback, however, of SportsLine is that while some of the platform’s content is available for free—such as player news updates, game film breakdowns and select expert picks—the majority is only available by subscription. For $10 a month, or $100 a year, consumers can get SportsLine Pro and full access to the entirety of the platform.
Originally launched in 1995, SportsLine.com was rebranded as CBS SportsLine in 1997, and ultimately became CBSSports.com in 2007. Today, SportsLine.com is a standalone site, not part of CBS Sports.
“[SportsLine] is a separate property, because we want this site to completely 100% focus on what we think is going to happen on the field and the debates around those sort of questions,” Gerttula said firmly.
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