Dale Earnhardt Jr. part of concussion awareness program

Another product or service has added Dale Earnhardt Jr. as pitchman.

Except this one is a little different:

Concussion healthcare.

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Earnhardt is part of a campaign by the University of Pittsburgh Medical Center Sports Medicine Concussion Program to educate athletes about treatment for concussions.

The healthcare provider has launched a website to increase awareness on concussion treatment.

Earnhardt was a patient of the program in 2012 when he suffered two concussions in six weeks and missed two races.

He did a testimonial video for the campaign, and part of the video will be used in television ads later this month.

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