NEW YORK — Early in Wednesday’s NFL owners meetings, the league showed a two-minute video to the owners, team presidents, and general managers of Joe Ehrmann, a former NFL player who now is a motivational speaker and an advocate against domestic violence.

In the video, Ehrmann, 65, encourages people to think about the women close to them, how they would react if one was involved in a domestic assault, and to have moral courage to speak up for victims. Commissioner Roger Goodell announced that league-wide domestic violence training for players, coaches, and team personnel will begin this month, which will include Ehrmann’s video.

As for the several other issues facing the NFL in the wake of the recent spate of domestic violence cases and questions about Goodell’s leadership? The commissioner provided only generalities and few details.

“It was a very significant discussion,” Goodell said. “We had a tremendous focus today on our social responsibility.”

The NFL’s owners met for almost 10 hours, and spent about half of that time discussing their “social responsibility” and other issues related to the league’s protocol on domestic violence and crime and punishment in general. The owners also unanimously approved the sale of the Buffalo Bills from the estate of the late Ralph Wilson to Terry and Kim Pegula, who also own the NHL’s Buffalo Sabres.

Goodell said that his goal is educating NFL personnel about domestic violence issues — providing support systems, education on how to spot signs of trouble, and more.

“This isn’t a sports issue. This isn’t just a football issue. This is a societal issue,” Goodell said. “If we at some point of time can make an impact on the broader society, great. But our focus is getting our house in order.”

Among other items discussed by the owners:

■ Goodell said the owners “spent a great deal of time” talking about potential changes to the league’s personal conduct policy in the wake of the Ray Rice, Greg Hardy, and Adrian Peterson incidents, how to make decisions on a more timely basis, and about the investigation process.

“Questions were debated about whether we should be completely reliant on law enforcement,” Goodell said, indirectly referencing the league’s failed attempt to obtain the full video of Rice’s domestic assault of his now-wife in an Atlantic City hotel elevator.

The owners also discussed what the proper protocol should be for players who are involved in legal matters. Goodell suspended Rice indefinitely and placed Hardy and Peterson on the little-used Commissioners Exemption list — essentially paid leave — but did not come up with any concrete solutions, particularly about what to do with players who are involved in legal matters.

Goodell said the NFL has to be careful about respecting players’ rights.

“If there are findings of reasonable facts that a violation of our personal conduct policy happened, should something take place?” Goodell said. “We’re trying to balance due process with the ultimate decision and making sure we’re respectful of that due process.”

■ As for crafting a new personal conduct policy, Goodell still anticipates it won’t be completed until Super Bowl time in early February. Goodell said he will have another meeting with NFL Players Association executive director DeMaurice Smith next week to discuss more options.

“We’re working consistently on this, non-stop,” Goodell said. “Most importantly, we want to make sure it’s thorough, it’s right.”

■ Goodell will also likely have some of his power stripped when it comes to determining punishment for players who violate the league’s conduct policy, but Goodell shed little light on who will be in charge of meting out punishment, and whether the players union will have a say in who is appointed.

“I said everything’s on the table,” Goodell said. “We’ve had meetings with the union to discuss alternatives. We’ll continue to do that.”

■ Goodell declined to provide an update on the status of the investigation into the Rice matter by former FBI director Robert Mueller, though he once again promised Mueller “full cooperation” from himself and everyone inside the NFL. The NFL announced the investigation on Sept. 10 after Goodell and the league office said it was unable to obtain the full version of the Rice tape.

“There’s been a process that’s been established, I am not going to make any comments,” Goodell said.

Giants owner John Mara, who is overseeing the investigation, will “probably take another several months. I can’t give you a specific date, because we just don’t have it yet.”

■ The first item of the day was the league’s unanimous approval of the Pegulas as the Bills’ new owners, who paid a record $1.4 billion for the team. Bills president Russ Brandon said the vote took “15 seconds.” The previous record price was $1.1 billion by Dolphins owner Stephen Ross in 2009.

“I got a hell of a deal,” Pegula said. “I own the team.”

The transfer of ownership to Pegula, a Western New York native, will ensure that the Bills stay in Buffalo for a long time.

“It’s one of the greatest days in Buffalo history,” Brandon said. “Probably the most gratifying moment of my career to know that the Buffalo Bills are in their rightful place in Buffalo.”

The sale will not become totally official until the actual financial transaction is approved on Thursday or Friday, but Pegula will likely be in charge when the Patriots face the Bills on Sunday in Buffalo.

“We’re excited about it, and we’re excited that we’re coming there Sunday and welcoming him to the NFL,” Patriots owner Robert Kraft said.

Kraft was joined at the meetings by his son, team president Jonathan Kraft. Like most owners in attendance, they declined to comment on what was discussed at the meetings.

“We’re on to Buffalo,” Kraft said with a smile.

Ben Volin can be reached at [email protected]. Follow him on Twitter @BenVolin.