Tiger Woods second to LeBron James on Forbes list of athlete brands
Tiger Woods is no longer the world’s most valuable athlete brand.
Forbes Magazine has released its list of the 10 most valuable athlete brands, and Woods places second on the list behind Cleveland Cavaliers star LeBron James. The ranking isn’t simply a list of how much endorsement money the ranked athletes pull in, but rather a monetary assessment of their intrinsic value.
James’ value grew $10 million in year, up to $37 million, which is $1 million higher than Woods. For his part, Woods dropped $10 million over 2013. The magazine cited Electronic Arts’ decision to end their 14-year relationship with Woods as the primary reason for the drop.
This year’s list marks the first time Woods wasn’t atop it since 2007.
Woods’ friend Roger Federer is third on the list. His value was equal to that of Woods in 2013, but dropped even further than the 14-time major winner, down to $32 million.
Phil Mickelson is fourth on the list, with his stock on the rise despite a lackluster 2014 campaign. Mickelson comes in valued at $29 million, a $4 million hike from a year ago.
Ryan Ballengee is a Yahoo Sports contributor. Find him on Facebook and Twitter.
